There are many pundits that claim social marketing and web sites such as FaceBook and LinkedIn are the future of industrial America… More recently, Manufacturing Business Technology published an article entitled, “Social product development is no longer just a theory“. In this article, the author claims that chat and portals connected to CAD models are bringing web 2.0 to product development.
I’m not impressed. I would contend that product development is inherently a social process, and most of these tools have been around for almost 10 years already…